Our principles
Six principles. Every product.
These are the standards we use to judge our own work — before a feature ships and long after.
- 01 / 06
Thoughtful design
Every screen earns its place. We start from what a person is trying to do and remove everything that gets in the way.
- 02 / 06
Privacy-conscious development
We aim to collect only what a feature genuinely needs, and to explain clearly what each app does with data.
- 03 / 06
Performance
Fast launch, smooth interaction and modest battery and storage use, including on affordable devices.
- 04 / 06
Accessibility
Readable type, sufficient contrast, scalable text and sensible touch targets are part of the definition of done.
- 05 / 06
Honest product communication
Store listings, screenshots and in-app messaging describe what the product really does. No dark patterns.
- 06 / 06
Continuous improvement
Release, listen, refine. Feedback and real-world use shape what we fix and build next.
Share feedback on our work.
If something we make falls short of these principles, we want to know.